Strategic thinking can therefore be defined as the process for identifying what the right things are!
What are the right things? Catapult facilitates a great deal of strategic planning for organisations – from large banks through to start up companies - and regardless of size, the right things are about how the organisation can best deliver value to customers in a way that gives the organisation sustainable competitive advantage.
For public sector organisations, the right things are about how to best deliver value to those it serves.
At a team level we define strategy as the most effective and efficient way of delivering value to internal customers.
The key word is value. The secret to great strategic thinking is having a real appreciation of what constitutes value for your customers. Value is made of a number of key needs and wants that you must satisfy. Meet or exceed these needs and wants and the customer feels they are getting value. So a key aspect to effective strategic thinking is understanding the factors that make up value for your customers.
Understanding what constitutes value for your customers today is a good start (our experience is that many organisations do not know the answer to this question). However effective strategic thinking is about future proofing your organisation or team. So leaders must also ask what will customers want in the future and how can we best position ourselves to meet these emerging needs?
Catapult Leadership draws on Catapult's strategic planning consulting experience. Participants are provided with a superb strategic planning tool box supported by real life case studies. Participants apply the strategic planning tools to their own organisation. They identify what constitutes value for their customers, how the organisation is currently performing on delivering value, and what the strategic issues and opportunities are for the future.
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